Repositioning Letisure: Expanding from funeral to comprehensive commercial and private insurance!

Project Scope

The Challenge

Letisure, an emerging insurance brokerage, faced a significant perception challenge in the market.

While the company had a strong foothold in funeral insurance, its brand was primarily associated with this niche service. This limited their ability to fully capitalize on opportunities in the broader insurance market, especially in commercial and private insurance.

The company recognized the need to reposition itself and expand its portfolio to better serve both commercial and private clients while differentiating itself from competitors.

The Approach

We worked closely with Letisure to design a comprehensive strategy that would reshape their market identity.

We focused on positioning Letisure as a leading broker in commercial insurance, leveraging their existing industry partnerships as a key competitive advantage.

Our approach was grounded in strategic brand repositioning, market analysis, and messaging framework development to ensure that the company could effectively communicate its new value proposition to both commercial and private clients.

The Impact

Discovery & Research We began by assessing Letisure's market position, audience needs, and competitive landscape in-depth discovery workshop. SWOT & Industry Analysis A detailed SWOT analysis was conducted to identify opportunities and challenges, alongside an industry review to pinpoint growth areas. Brand Messaging & Positioning We crafted a clear messaging framework to position Letisure as a leading provider of both commercial and private insurance, emphasizing their industry partnerships. Website Redesign & Digital Strategy The website was redesigned to reflect the new brand identity, focusing on user engagement and clear communication of services. Internal Alignment & Strategic Workshops were held to align Letisure’s team with the new brand vision and ensure consistent messaging across client interactions.

The Outcome

The repositioning effort has been a resounding success. Letisure is now perceived as a leading insurance brokerage that offers both commercial and private insurance services.

The new brand identity, supported by strategic partnerships, has enhanced client trust and broadened their market appeal. The website redesign has resulted in improved client engagement, and Letisure is now better positioned to serve a diverse range of clients, further cementing its place as a competitive player in the insurance space. Letisure’s growth in commercial insurance and expansion into private client services has been accelerated, and their revamped brand is helping them attract new business opportunities, strengthening their market presence across key sectors.

Website Design, Fully Responsive

Optimized website to drive performance and enhance user experience

Mobile-First Designs

Designed to offer mobile users a seamless experience

CI Design

CI Design and Branding

Outdoor Advertising

Business Cards

Letterhead

Strategy & Design

We are excited to share the launch of our latest branding and design project for Letisure Insurance Broker. The project included strategy, design and content creation and a delivery of a new website.

VIEW WEBSITE

CREDITS

Client

Letisure Insurance Broker

Agency

Clarté

Project Lead

Miyelani Baloyi

Omedia Support