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Repositioning Letiway to have a share of the future in the automotive space

About Letiway

We partnered with Letiway to help them enhance their position in the competitive automotive sector by building strong digital footprint and unlocking new growth opportunities for their vehicle leasing and fleet management offering. Our work encompassed everything from strategy,  conceptualisation to creative execution.

The Approach

We developed a comprehensive strategy focused on optimising digital channels, streamlining operations, and creating targeted solutions to align with market trends. This included tightening their value proposition, digital marketing, operational improvements, and business scalability strategies.

Results

Optimized searchability, enhanced brand recognition and visibility; giving Letiway a stronger and more powerful digital presence, which helped build trust, and established a strong foundation for long-term profitability in the automotive market.

Scope

Discovery Workshop, Brand Development, Customer Journey Mapping, Value Proposition, Brand Identity System Design, Interaction & UI/IX Design, Digital Signage, Experience Design, Content Architecture

KIA Retail - Fleet Handover Moments

Mobile-First Design

UX/UI Design

Seamless online bookings

CI Design

Letiway Fleet Explainer | Promotional Animation

+10k

Video Views

+1.4k

Engagement

+51%

Website Traffic

+135

Call/Enquiries

Credits

Client

Letiway Fleet

Agency

Clarté

Project Lead

Miyelani Baloyi

Voice Over Artist

Theobold Dlamini