Positioning Primmest for sustainable growth and enhanced profitability

We partnered with Primmest to help them position and differentiate in the facilities management market, optimising internal efficiencies, adopting sustainable practices, and maintaining a customer-focused approach to ensure long-term growth and profitability.

Project Scope

The Challenge

Primmest, originally a cleaning and hygiene company, needed to reposition as an integrated facilities management firm to compete in a crowded market and align its model, operations and messaging with this new identity.

Desired Outcome

The goal was to transform Primmest from a niche cleaning provider to a full-scale facilities management company, unlocking new market opportunities, expanding their client base, and improving brand perception.

Our Approach

We kicked off with a discovery session to understand Primmest's strengths, goals, and market. Through SWOT and industry analysis, we identified growth opportunities and developed a messaging framework aligned with their repositioning. We also redesigned their website to reflect their new value proposition and brand identity.

Scope

Discovery & Blueprinting: Conducted an in-depth assessment of Primmest's core competencies, areas for improvement, and market positioning to inform strategic direction. Strategy Formulation: Developed a robust repositioning strategy, leveraging SWOT and industry lifecycle analysis to identify key opportunities for growth and competitive advantage. Messaging Framework: Designed a targeted communication strategy to effectively align with and reinforce Primmest's new market positioning. Website Design & Copywriting: Executed a comprehensive digital transformation, delivering both a redesigned website and strategic content to reflect their evolved identity as an integrated facilities management provider.

Credits

Client

Primmest Facilities Management

Agency

Clarté Advisory

Project Lead

Miyelani Baloyi

Project Coordinator

Cindy Molefe

Omedia Support