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Brand Strategy & Design

The Task

Tranquillita Spa is a new player in the beauty and wellness industry based in Johannesburg South Africa. We were tasked with developing the Tranquillita brand allowing it to project a modern, yet unique look and feel, providing users with a seamless experience across all key touchpoints, online and offline.

The Approach

Omedia Intelligence conducted a virtual Brand Strategy workshop with Tranquillita's key stakeholders team to learn their industry, define their brand, understand their users and prioritise their content. By conducting competitive analysis, we were able to identify several areas to prioritise from a design and branding perspective.

The Output

Brand Strategy Customer Journey Mapping UX UI Design Brand-Led Service Design Website Design and Development Content Architecture Visual Design & Copywriting Corporate Identity Design

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